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Medical Marketing & Media - News, Features & Insights HAYMARKET MARKETING COMMUNICATIONS: Campaign US MM+M PRWeek Log In | Register Search for: News Agencies Five Things to Know Data/Analytics Campaigns Pharma Podcasts Policy Media Technology People Moves The Wire In-Depth MM+M Best Places to Work 2023 Career and Salary Survey 2023 Healthcare Marketers Trend Report Events MM+M Health Marketing Influencer 25 Pinnacle Awards MM+M 40 Under 40 2024 MM+M Media Summit MM+M Transform Women of Distinction MM+M Awards Webcasts Conference + Events Coverage Agency 100 MM+M 2023 Agency 100 MM+M 2023 Agency Showcase MM+M 2022 Agency Showcase MM+M 2021 Agency Showcase MM+M 2020 Agency Showcase Resources Places to Be The MM+M Podcast eBooks Past Issues Game Changers 2023 Career and Salary Survey Premium Edition Whitepapers Partner Content Swoop Partner Channel Read the latest issue HAYMARKET MARKETING COMMUNICATIONS: Campaign US MM+M PRWeek Quick Links Agency People Campaigns Pharma Podcasts Reports + Surveys Events The Women of Distinction and Women to Watch Classes of 2024 READ MORE Interactive pharma CTV ads outpace other ad formats READ MORE IPG Health consolidates agency brand roster, streamlining network resources READ MORE How Renaissance paintings redefine victory over eating disorders READ MORE ‹ › Latest News Roundup Five things for pharma marketers to know for Tuesday morning Merck drops combination of Keytruda and immunotherapy vibostolimab for skin cancer due to patients discontinuing trial; CDC to monitor wastewater for H5N1 bird flu; Cytokinetics releases Phase 3 data on its rare heart disease drug showing it significantly improved” exercise capacity. News Ro wraps the Hampton Jitney in latest OOH activation The Hampton Jitney campaign follows in the footsteps of some of other New York metro area transportation marketing efforts undertaken by Ro, including subway station takeovers promoting GLP-1 drugs. People Moves Ketchum’s Michael O’Brien joins 5W as global CEO as Dara Busch exits O’Brien had worked at Ketchum for more than 20 years over two stints. 5 Things Health Marketers Need to Know Today GIMME 5 MM+M Pinnacle Awards 2024 MM+M is proud to announce the fourth annual Pinnacle Awards program, which celebrates the medical marketing industry’s most venerable marketers, strategists and creators. LEARN MORE Partner Channels The new brand.com experience How healthcare manufacturers can improve customer engagement, drive high-value activity and inform future strategy with conversational AI. Shifting market trends are transforming how pharma marketers find, target and engage with patients and providers The Healthcare Marketers Trend Survey shows that, as far as channel usage goes, more growth occurred in newer tactics like non-linear video and streaming audio than in some of the more traditional ones. Moving on from cookies with privacy-safe targeting: Why real world data has been the solution all along As the digital advertising world finally sees the end game of Google’s third-party cookies, marketers should turn to privacy-safe targeting solutions based on real world data for precision audience engagement. Introducing predictive AI, a new approach to targeting before health events occur A leading provider of patient and HCP audiences, Swoop recently launched predictive AI targeting, enabling marketers to anticipate patient needs and behaviors. Omnichannel’s New Rules of Engagement Omnichannel engagement in the AI era Learn more from our eBook Featured Categories Events MM+M, Campaign US and PRWeek introduce AI Deciphered: Discovering the Potential for Marketers and Communicators The event, jointly staged by all three Haymarket Media marketing communications brands, is scheduled for September 19 in New York City. Features Go Figure: Telemedicine’s enduring appeal Once doctors started seeing patients in-person again, telemedicine visits tumbled to a level above where they were in February 2020 but well below their COVID-era highs. Podcasts PSA urges parents to just ask Gen Zers about suicide The marketers behind a new PSA explain why it urges Gen X parents to just ask their Gen Z kids about suicide. Healthcare Marketers Trend Report 2024: A techno twist Read the March/April Issue From Our Partners Partner Content HUB services, patient engagement, and specialty pharmacy: One patient support ecosystem with three core components The evolution of patient needs and rising consumer expectations are shaping a new era in healthcare — one that calls for a paradigm shift in the pharmaceutical industry’s approach to patient support. Partner Content Omnichannel activation without omniburden Explore solutions for practically implementing omnichannel approaches into your go-to-market activation. Partner Content Taking a patient-centric approach to privacy This podcast will explore ways to deliver tailored content that activates, educates and empowers patients while prioritizing privacy and consent. Partner Content Living brands: How to build brands in the age of omnichannel This podcast looks at how to leverage advancements in data, technology, AI and content development in order to become a Living Brand. News SubscribeContact Us Advertise Copyright © 2024 Haymarket Media, Inc. All Rights Reserved This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization. Your use of this website constitutes acceptance of Haymarket Media’s Privacy Policy and Terms & Conditions . Cookie Settings Close more info about Home Loading... Close more info about Home...